Betfred has partnered with DAZN to become the headline sponsor of the upcoming Chris Eubank Jr and Conor Benn boxing match.
The fight will take place at the Tottenham Hotspur Stadium on 15 November and will feature Betfred branding on all four corners of the ring.
Betfred will also feature prominently during the broadcast of the fight, as well as on the DAZN channel, YouTube, and short-form social assets, excluding TikTok.
“We are proud to continue our long-standing association with British boxing through this partnership with DAZN,” said Betfred chair and co-founder Fred Done. “The Eubank Jr v Benn rematch is one of the most anticipated events of the year, and we’re delighted to play a part in bringing it to fans around the world.
“At Betfred, we have a deep-rooted passion for sport, and this collaboration reinforces our commitment to supporting the biggest and best moments in boxing.”
Shay Segev, CEO of DAZN Group, added: “We’re delighted to collaborate with Betfred for their headline sponsorship of The Ring: Unfinished Business Eubank Jr v Benn 2, one of the most anticipated fights of the year, available exclusively on DAZN.
“Betfred and DAZN’s collaboration on this landmark event reflects our shared commitment to innovation and fan engagement, delivering unique branded experiences to boxing fans globally across DAZN’s platform and beyond. The domination of the mat will ensure the visibility extends far beyond the event itself.”