Malta-based CRM solutions provider Fast Track has agreed a partnership with iGaming platform provider Atomo Gaming.
The partnership will combine Fast Track’s AI-native CRM with Atomo Gaming’s platform infrastructure and marks Fast Track’s expansion into the Latin American market.
Operators using Atomo Gaming’s Alborán platform will gain access to Fast Track’s CRM capabilities, including automation, analytics, and AI-driven player engagement tools.
“This partnership enables operators on the Atomo Gaming platform to access advanced CRM technology that addresses the specific needs of Latin American markets,” said Atomo Gaming co-founder and CEO Ramón Monrós.
“Fast Track’s natural language capabilities allows our operators to implement player engagement strategies efficiently, supporting their growth in the region.”
Simon Lidzén, CEO and co-founder of Fast Track, said: “Latin America represents one of the most dynamic and exciting iGaming markets globally, and partnering with Atomo Gaming allows us to be part of that growth story.
“Together, we’re bringing technology that will fundamentally change how operators engage with their players. This collaboration represents our commitment to making advanced CRM accessible to operators everywhere, empowering them to compete and succeed in their markets.”