GiG Software has partnered Richmond Atlantic to support the launch of ITV Win’s expansion into the online casino and bingo market in the United Kingdom.
Following a competitive tender, GiG has agreed to provide its platform technologies to upgrade ITV Win’s offering with new Bingo and Spins verticals, enhanced by branded exclusives.
The upgraded ITV Win product is already in the final stages of development, and expected to enter soft launch ahead of a full rollout and national marketing campaign early in the new year.
“Partnering with Richmond Atlantic to power ITV Win represents a major milestone for GiG in the UK,” said GiG CEO Richard Carter. “ITV is one of the most iconic brands in British entertainment, and supporting their entry into soft gaming underlines the strength, flexibility and trust in the GiG technology ecosystem.
“This agreement reflects our commitment to delivering secure, scalable and highly compliant platforms that enable Tier 1 partners to innovate responsibly and compete at the highest level. We’re excited to help bring ITV Win to market and proud to support such a significant new player in the UK gaming landscape.”
Richmond Atlantic CEO Adam Joseph commented: “The agreement with GiG brings the technical support we need as we shape ITV Win for the UK market. It’s a partnership that gives us room to build a brand with real clarity and purpose, and we’re looking forward to taking it live.”
Shares in GiG Software SDR (STO:GIG) were trading 5.75 per cent lower at SEK5.00 per share in Stockholm earlier Thursday.