LiveScore Group is pulling its LiveScore Bet brand from the Bulgarian market after less than one year in operation.
LiveScore Bet went live in the country ten months ago, with the brand signing up former Premier League and Bulgarian football legend Dimitar Berbatov as its official European brand ambassador.
Less than a year later, LiveScore will formally end operations in Bulgaria by the end of 2025.
“The decision is a strategic mitigation following the UK government’s 2025 Autumn Budget, which saw significant increases to both Remote Gaming Duty and General Betting Duty,” said LiveScore. “Furthermore, the exit decision considers the uncertainty in Bulgaria’s own regulatory landscape, with a potential tax rise on the horizon to reduce the national budget deficit.
“The refocusing of resources ensures LiveScore Group remains robust and agile for the future. All impacted people have been informed and are now subject to a confidential consultation process, while an exercise is now underway to inform all LiveScore Bet customers in Bulgaria.”
Having withdrawn from the Netherlands market in November 2024, LiveScore Bet is operational in the United Kingdom, Ireland and Nigeria.