Fast Track has added a new Tournaments feature to its Rewards gamification platform.
Tournaments provide operators with a new mechanic for driving player retention and engagement, enabling players to compete against each other for prizes on real-time leaderboards.
The new feature has been integrated with the company’s Singularity Model, allowing operators to match players to competitions based on how they play.
“Operators have either built tournaments in-house or used tools disconnected from their CRM, both creating friction at scale,” said Fast Track CEO Simon Lidzén. “Tournaments in Rewards solves that, but the real value is in relevance. Connected to the Singularity Model, operators aren’t just running competitions – they’re running the right competition for each player.”
For operators managing multiple brands, the feature removes duplication, with a single tournament setup able to be applied across all brands and languages through Player Origins, Fast Track’s multi-brand management layer.
Prize structures support unlimited leaderboard positions, and opt-in can be configured as automatic or manual.
Fast Track will be demonstrating its Tournaments feature at ICE Barcelona next week at stand 2H70A.