BetMGM has been named as an official sports betting partner of the National Hockey League’s St. Louis Blues.
The multi-year agreement strengthens BetMGM’s presence in Missouri and delivers exclusive fan engagement opportunities for Blues fans.
“BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone,” said BetMGM chief revenue officer Matt Prevost. “With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State.”
The agreement includes prominent BetMGM signage and branding throughout Enterprise Center during Blues home games, as well as co-branded social media content and premium hospitality experiences.
“With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM,” said Blues chief revenue and marketing officer Steve Chapman. “Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand.”
DraftKings is also an official sports betting and daily fantasy sports operator of the NHL’s St. Louis Blues, while the team also have a marketing partnership with Underdog.