Ontario-licensed iGaming operator Betty has been unveiled as the official online casino partner of two professional sports teams in Toronto.
Adding to its existing deals with the NHL’s Toronto Maple Leafs and NBA’s Toronto Raptors, Betty has now expanded its roster of partnerships with the addition of Major League Soccer (MLS) club Toronto FC and Toronto Argonauts, which competes in the East Division of the Canadian Football League (CFL).
The Toronto FC partnership launches this weekend with the start of the MLS season, while the Toronto Argonauts partnership begins on 23 May with a pre-season game in Hamilton.
“For fans, this partnership means more ways to engage with the teams they love and trust,” said Dikla Revach, chief growth officer at Betty.
“We’re creating experiences that are exciting, rooted in the city, and most importantly, fun.”