Immense Group brand to feature on men’s first team shirts for the upcoming EFL League One season
Immense Group’s Mr Vegas online casino brand has been unveiled as the new shirt sponsor of EFL League One football club Reading FC.
The deal represents a club record front-of-shirt sponsorship agreement for the men’s first team ahead of the 2026/27 season, with Mr Vegas working with the club to deliver supporter-focused initiatives, community projects and exclusive content designed to bring fans even closer to the club.
“We’re delighted to welcome Mr Vegas to Reading Football Club as our new front-of-shirt partner,” said Reading FC chief executive Joe Jacobson. “From our earliest conversations, it was clear they shared our ambition to do things differently.
“This partnership is about far more than having a logo on the front of our shirts; it’s about creating memorable experiences for our supporters, strengthening our connection with the local community and continuing to tell the story of Reading Football Club in new and engaging ways.
“Mr Vegas have shown a genuine enthusiasm for working collaboratively with us and we’re looking forward to delivering a number of exciting initiatives together throughout the season.”
Immense Group chief marketing officer Marco Trucco added: “Mr Vegas is not a traditional brand and this is not a traditional partnership. What attracted us to Reading was the club’s ambition. We saw great creative ideas from the ownership group, the staff and the fanbase, alongside a genuine desire to build something that reaches beyond matchdays.
“We believe Reading has the potential to introduce the club to new audiences through its stories, personalities and culture, not just the result on a Saturday afternoon. That means working together to create content that goes beyond goals and highlights, while helping tell the stories of the club, the people in it and the community that surrounds it.”