DraftKings has announced plans to launch a unified app offering sports betting, prediction markets, casino gaming and lottery through a single account and wallet.
Access to the various products will be tailored to the regulations of each jurisdiction, with phase one of the integration expected to occur in time for March Madness, with additional upgrades planned throughout the year.
The company said that the launch of the DraftKings Sports & Casino “Super App” is expected to enhance its powerful lifetime value flywheel, “which is increasingly efficient and supported by its four sustainable advantages in Product, Technology, Trust, and Marketing, and accelerated by AI”.
“As a leading brand in sports, gaming and entertainment, the Company expects DraftKings Sports & Casino to strengthen cross-sell, deepen customer engagement, and optimize unit economics across verticals,” the company added.
DraftKings expects to achieve at least a 30 per cent Adjusted EBITDA margin in the long term, with potential upside as the company increases its scale.
Shares in DraftKings Inc. (NASDAQ:DKNG) closed marginally lower at $23.82 per share in New York Monday, the day of the company’s 2026 Virtual Investor Day, and were down a further 1.05 per cent in pre-market to $23.57 per share.