evoke-owned bookmaker William Hill has launched a new pre-configured bet builder product for UK and Irish horse racing through an agreement with Checkd Dev.
Expanding the operator’s automated racing proposition, William Hill has integrated Checkd Dev’s Automated Betting System (ABS) into its sportsbook to support the creation and delivery of pre-built, one-click racing bet builder options.
Launched in time for this week’s Cheltenham Festival, William Hill has introduced a new range of pre-configured horse racing bet builders, providing customers with faster access to popular multi-leg racing bets.
Pricing and risk remain fully controlled within William Hill’s existing trading framework, with the Checkd Dev system designed to complement internal models while automating bet creation and presentation at scale.
“Racing remains a core product for William Hill, and we are continually enhancing how customers discover and place bets across racecards,” said Owen Duffy, head of sport at William Hill. “Building on the success of our established Bet Builder tool, this integration introduces a curated, form-led racing bet builder experience that is intuitive to use and consistent across fixtures.
“Fully aligned with our existing pricing and trading approach, it complements our broader Bet Builder offering while further enhancing the overall customer journey.”
Checkd Dev commercial director Andrew Grimshaw said: “Horse racing remains one of the most important categories for UK and Irish operators, and we’re seeing a clear shift toward pre-configured products that help customers engage faster without compromising trading control. William Hill is a standout brand in racing, and we’re excited to see this form-powered bet builder go live and scale across the calendar.”
Shares in William Hill owner evoke plc (LSE:EVOK) were trading 1.13 per cent lower at 28.03 pence per share in London Wednesday morning.