Sportradar has agreed a new global betting data and betting streaming deal with mixed martial arts organisation the Professional Fighters League (PFL).
The exclusive agreement establishes Sportradar as a foundational pillar of the PFL’s global betting and gaming strategy, spanning the full betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences.
Sportradar said that the distribution of PFL betting content and AV content to its global network of 800 sportsbook operators will create additional opportunities for the league to engage with fans worldwide and open new revenue generating opportunities.
Sportradar’s access to official PFL data will also fuel a comprehensive range of in-play betting markets, including next generation solutions such as the league’s first-ever official real-time betting product to unlock live wagering opportunities during fights.
In addition, Sportradar will distribute the official PFL stream to licensed sportsbooks worldwide through its Watch & Bet network, allowing operators to offer live PFL fights within regulated betting environments.
“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said PFL CEO John Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”
Moritz Gloeckler, executive vice president of rights and strategic projects at Sportradar, said: “The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the league capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”
Headquartered in the United States, PFL holds events across North America, Europe, the Middle East, and Africa, with continued global expansion underway.
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 2.41 per cent lower at $18.66 per share in New York Friday.