Allwyn has brought in Katie Harbron as director of games for the UK National Lottery.
Harbron joins Allwyn this month from online casino operator MrQ, where she held the position of chief product officer.
She was previously product director at Flutter UK & Ireland, and prior to that spent two and a half years at Sky Betting & Gaming and more than eight years at Tombola.
Reporting to Allwyn managing director of digital Richard Dawkins, she will lead Allwyn UK’s games team of product marketers and innovation managers, tasked with driving the future innovation of the lottery’s portfolio of games.
She will be responsible for the performance and development of The National Lottery’s range of draw-based games and interactive instant win games.
“Katie brings extensive experience in leading product, content and commercial development for global brands,” said Dawkins. “I am really excited about the impact I know she and her team will have as we further develop our games to meet the evolving needs of our players and to ensure we responsibly generate more money for Good Causes.”
Commenting on her appointment, Harbron said: “I have always admired The National Lottery and the unique position it holds in the UK; so the opportunity to play a part in innovating the games is incredibly exciting.”