Sportradar has expanded its partnership with Hard Rock Bet to include official data from the PGA Tour and Ultimate Fighting Championship (UFC).
The enhanced multi-year agreement adds official data, odds, and enhanced in-play betting capabilities to Hard Rock’s existing services in the United States.
Hard Rock Bet Sportsbook players will benefit from new in-play offerings for the PGA Tour, via rights acquired through Sportradar’s IMG Arena acquisition, including dynamic micro markets such as hole winner and hole score.
These new markets are complemented by advanced visualizations designed to enhance the live betting experience, featuring a real-time leaderboard with play-by-play commentary, 3D shot tracking for every hole, and automated insights throughout each round.
For UFC events, Hard Rock Bet users will gain access to an expanded range of in-play micro markets, including strikes attempted and landed, as well as takedowns, alongside a live match tracker with in-fight statistics, official branding, and fighter imagery.
“We’re bringing the full scale of our official data, odds and AV portfolio to Hard Rock Bet’s customers,” said Sportradar chief commercial officer Eduard Blonk. “The addition of our newly acquired PGA Tour and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement.
“We look forward to continuing our collaboration to enhance the live sports experience for Hard Rock Bet’s customers across North America.”
Through the partnership, Sportradar continues to power Hard Rock Bet with a broad portfolio of betting markets and real-time products, including live match trackers, APIs, and an extensive audio visual (AV) portfolio spanning more than 700,000 events annually across major sports.
Mike Primeaux, executive managing director and chief operating officer at Hard Rock Digital said: “By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app. This partnership strengthens Hard Rock Bet’s differentiated experience and supports our goal of delivering a simple, personalized journey that keeps fans connected to the moments they care about most.”
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 2.76 per cent lower at $18.00 per share in New York Thursday.