The new partnership brings together two of Florida’s leading brands in sport and entertainment
Hard Rock Bet has agreed a new multi-year agreement to serve as the official sportsbook of the Miami Marlins.
The partnership gives Hard Rock Bet prominent branding throughout loanDepot park, the home stadium of the Marlin’s, with the brand featuring on digital outfield signage and on the MarlinsVision videoboard, as well as across social media channels.
Fans attending select Marlins’ home games will also get the opportunity to access exclusive Hard Rock Bet offers through in-ballpark activations.
A key element of the partnership will be Hard Rock Bet’s integration across Marlins.TV telecasts, where the brand will present live odds and promotional offers throughout the season.
“South Florida is our home, and the Marlins are at the heart of this community – making this partnership a natural fit for Hard Rock Bet,” said Lauren Varnas, vice president of brand marketing at Hard Rock Digital. “Through exclusive experiences, in-game features, and engaging digital content, we’re creating new ways for Marlins fans to connect with the action all season long.”
Robert Gelman, Miami Marlins vice president of partnership development and marketing, commented: “As the sports betting landscape continues to evolve, Hard Rock Bet represents foundational innovation and leadership which we are excited to welcome to our Marlins family of partners. This partnership will deliver exciting rewards and experiences to Marlins fans and Hard Rock Bet players, along with unique content around the team and our games which fans will want to engage with.”
Hard Rock Bet is the only legal online sportsbook in Florida.