New agreement aims to drive international growth and innovation across Brazil’s top professional basketball league
Sportradar has entered into a multi-year partnership with Liga Nacional de Basquete (LNB), Brazil’s top professional basketball league.
The deal seas Sportradar secure worldwide rights across audiovisual betting and gaming, as well as betting data collection and distribution for one of the most popular professional sports in Brazil.
The agreement covers all competitions within the LNB ecosystems, including the NBB Caixa, the country’s premier men’s professional basketball league, the Copa Super 8, Development League, Liga Ouro, Interligas and the Interligas Development League.
In addition, LNB will integrate Sportradar’s Universal Fraud Detection System (UFDS AI), alongside educational workshops for athletes, administrators and referees, to safeguard more than 620 matches per season from corruption and match-fixing.
“We are delighted to partner with the LNB and support the next phase of growth for basketball in Brazil,” said Sportradar managing director Brazil Sergio Floris. “Sportradar already has a strong presence in the country through partnerships in football and volleyball, and we have long looked forward to welcoming Brazil’s premier basketball league into our portfolio. Together, we aim to elevate the league through innovation, data and integrity.”
Rodrigo Montoro, president of the LNB, added: “We are very pleased with this partnership. Sportradar is a global benchmark in innovation, data, and integrity, and this agreement will certainly enhance the development of Brazilian basketball starting next season. It is a partnership that strongly positions us in both the national and international markets and will bring significant benefits to our sport over the next four years.”
With a long-standing integrity partnership with the Brazilian Football Confederation (CBF) and a comprehensive agreement with the Brazilian Volleyball Confederation (CBV), the addition of the NBB completes Sportradar’s presence across Brazil’s three most popular sports.
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 0.36 per cent higher at $16.63 per share in New York Wednesday.