Soft2Bet eyes expansion into Spain and Portugal and readies new gamified tournament module for the upcoming FIFA World Cup
iGaming platform provider and operator Soft2Bet has reported a strong start to the year with the launch of five new brands across three countries during Q1 2026.
The company rolled out its Lodur brand in Sweden, while the Zinx brand was launched in Romania, and the Betinia, Betoro and QuickCasino brands were introduced in Denmark.
“The launches reflect a localized approach to growth, aligned with player behavior and regulatory environments,” said Soft2Bet.
Alongside these launches, Soft2Bet strengthened its regional presence through four sponsorship deals.
In Canada, the company secured partnerships with the Oshawa FireWolves lacrosse team in Ontario and the inaugural season of curling’s Rock League, which began earlier this month.
In Romania, Soft2Bet renewed its partnership with football club CFR Cluj, and in Denmark, brand visibility was reinforced through the Betinia League and CampoBet Division.
The company is also preparing for further expansion into regulated markets later this, submitting a licence application in Alberta, Canada, as well as looking into Spain and Portugal to further strengthen its position in European and North American markets.
“Looking ahead, Soft2Bet will offer players a gamified tournament module for the upcoming FIFA World Cup,” said the company. “The product is designed to extend user engagement beyond traditional sportsbook formats through interactive mechanics.
“Soft2Bet enters Q2 2026 with a clear focus on disciplined market growth, product development, and long-term positioning in markets.”