The trade body’s chair position will be filled on a rotating basis by its members, with each term lasting 12 months

Britain’s Betting and Gaming Council (BGC) has appointed Kane Purdy as the new non-executive chair of the trade body.

Purdy has worked as managing director at Gamesys Operations (part of Bally’s Intralot) for more than twelve years, and prior to that worked for the likes of Stan James, Betfred and BetVictor.

In addition to his role at Gamesys, he has also played an active role in driving industry collaboration, including as chair of GamProtect, the single customer view initiative designed to enhance player protection and raise standards across the industry. 

Kane succeeds executive chair Michael Dugher, who stepped down earlier this year after six years at the BGC.

BGC’s chair position will be filled on a rotating basis by its members, with each term lasting 12 months. 

“Kane brings a huge amount of experience, expertise and talent to this role, built over two decades in the industry,” said BGC chief executive Grainne Hurst. “He is a highly respected leader with a deep understanding of both the opportunities and the responsibilities that come with operating in a regulated environment. He has also demonstrated a strong commitment to collaboration, helping to drive forward initiatives that strengthen standards and protections across the sector. 

“I look forward to working closely with him as we continue to champion our members, raise standards and support a well-regulated industry that delivers for customers, the economy and communities across the country.” 

Commenting on his appointment, Purdy said: “I am honoured and delighted to take on the role of chair of the Betting and Gaming Council. After 20 years in the industry, I understand the importance of working collectively to meet challenges, raise standards and ensure the regulated sector continues to thrive. 

“I look forward to working collaboratively with Grainne and the team, as well as with members from across the industry, to build on the strong progress already made and help shape the future direction of the BGC.”