Zitro Digital brings in experienced commercial director to drive growth in Brazil
Zitro Digital has brought in Thiago Valadão to serve as commercial director for Brazil, as the company targets expansion in the fastest-growing regulated iGaming market.
Valadão brings more than 20 years of commercial experience to the role from the likes of HP and Logitech, and more recently in gaming at Salsa Technology, Atlaslive and Cactus Gaming.
Zitro Digital said that Valadão’s expertise in building partnerships, driving market expansion, and supporting business growth in regulated markets will be key to its expansion in the region.
“Thiago is a fantastic addition to our team as we strengthen our position in Latin America,” said Zitro Digital chief executive Michael Bauer. “Having someone with his expertise and local knowledge will be invaluable as we expand Zitro Digital’s offering to Brazilian players.”
Valadão said of his new role: “I’m thrilled to join Zitro Digital at such an exciting time for this market. Zitro’s Brazilian roots make this especially meaningful, as the company truly understands the local player.
“Combining that with their proven success in the land-based market, my goal is to bring that same excellence to the iGaming space, leveraging our deep understanding of the region to establish Zitro Digital as a key player in the country.”