Acquisition marks a major milestone for Betr as it prepares to enter the predictions markets sector
Betr Holdings is accelerating its entry into the prediction markets space through the acquisition of registered introducing broker Ascent Capital Management.
Ascent Capital Management is registered by the National Futures Association (NFA) and Commodity Futures Trading Commission (CFTC), with the transaction enabling Betr to become a registered introducing broker (IB).
The company said that the acquisition represented a major milestone and would accelerate plans to launch prediction markets, powered by Polymarket, directly within the Betr app.
Beginning later this year, Betr plans to make event contracts available to its over one million US customers across sports, politics, culture and more.
“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology,” said Betr founder and CEO Joey Levy. “Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app.
“By securing IB registration through the acquisition of an established broker, we can now focus entirely on launching a seamless, compliant prediction markets experience powered by Polymarket. Our users will soon be able to engage with Picks, Sportsbook, Casino, Arcade, and Predictions all within a single integrated ecosystem.”
Based in Chicago, Ascent Capital Management has been registered as an introducing broker since 2011.
The launch into prediction markets will expand Betr’s offering, which includes Betr Picks (launched in September 2023), Betr Social Sportsbook and Betr Arcade (launched in September 2025), and Betr Social Casino (launched in March 2026).