Co-branded interactive World Cup Hub features prediction markets, tournament news and official player data for US fans
Fanatics Markets is gearing up for the FIFA World Cup with the launch of an official hub experience for prediction markets in partnership with ADI Predictstreet.
The co-branded Fanatics Markets and ADI Predictstreet World Cup Hub offers fans expanded global football prediction markets alongside tournament news, official player data and in-app content designed to enhance the World Cup trading experience.
“Fanatics has been building something unique; direct relationships with tens of millions of fans, across every team, every sport, every moment that matters to them,” said Fanatics Betting & Gaming CEO Matt King. “When ADI Predictstreet was looking for a US partner, it was a natural conversation given the scale of our reach to fans.
“We are excited to bring that experience to Americans this summer. The World Cup Hub gives fans a more immersive way to follow the tournament in real time, combining content, data and prediction markets all in one experience.”
The World Cup Hub experience is available to fans across 23 US states and four US territories exclusively on the Fanatics Markets app and website.
Dimitrios Psarrakis, CEO of ADI Predictstreet, said: “As the official prediction market partner of FIFA World Cup 2026, we are thrilled to have a US partner that fans already know and trust. As a global leader in sports – through the merchandise, the moments, the direct relationships with millions of fans, their reach and understanding of the American sports fan is unmatched.
“As the primary host country for the FIFA World Cup 2026, the US is a strategically important market, and we greatly value the long-term opportunity this collaboration provides to strengthen the presence of the ADI Predictstreet brand in the region.”
Launched in 2025, Fanatics Markets is the prediction markets subsidiary of Fanatics and is powered by Crypto.com | Derivatives North America (CDNA).