Hellenic Lotteries selected Scientific Games as a scratchcard supplier following a competitive procurement process

Scientific Games has agreed a new long-term scratchcard deal with Greek national lottery operator Hellenic Lotteries.

The 12-year agreement has seen Scientific Games introduce 14 new instant scratchcard games to players of the Hellenic Lotteries, part of Allwyn Hellas (formerly OPAP). 

The new games launch comes under Hellenic Lotteries’ new concession to operate the Greek national lottery, which it has been operating since 2014.

The agreement with Scientific Games also provides the possibility to explore digital lottery propositions in the future.

“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience,” said Matthaios Mattaiou, chief sales & marketing PLAY Stores/HL and operations officer at Allwyn. “Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece. Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”

Scientific Games creates and produces the Greek scratchcards at its European Center of Game Production Excellence in the United Kingdom, that serves more than 40 lotteries in the Europe, the Middle East, and Africa (EMEA) region. 

Matthias Müller, senior vice president of international sales for Scientific Games, added: “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece.”

Hellenic Lotteries was originally established as a joint venture between OPAP, Intralot and Scientific Games, before Intralot sold its stake in the JV in 2019 for €20 million.

Bally’s Intralot recently agreed a deal to continue to provide lotteries and instant games solutions to Hellenic Lotteries for an initial one-year term, including an option to extend annually for up to three years, or to continue for the full duration of the concession.

Shares in Hellenic Lotteries parent Allwyn AG (ATH:ALWN) were trading 1.88 per cent higher at €13.26 per share in Athens Tuesday morning.