Appointment of former Pragmatic Play chief commercial officer marks a new chapter for BetConstruct
iGaming solutions provider BetConstruct AI has appointed Lena Yasir as its new chief executive officer.
In her new role, Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.
Yasir brings 20 years of iGaming expertise to BetConstruct, which is part of SoftConstruct, with a proven track record in B2B commercial strategy and international expansion.
Most recently, she served as chief commercial officer (CCO) for ARRISE powering Pragmatic Play for more than three years, where she played a central role in driving the company’s global B2B growth.
Prior to that, she spent nearly five years as vice president of Pragmatic Play and also held senior leadership roles at the likes of Play’n GO, Evolution, and OnGame Network.
“BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time,” said Yasir. “I am excited for this new chapter and look forward to working closely with the BetConstruct team, supporting our partners, and contributing to the company’s next stage of growth.”