London-listed gambling operator evoke will continue to use BetMakers’ solution across thoroughbred, harness and greyhound racing
BetMakers Technology Group has signed a long-term extension to continue providing its global racing wagering solutions to gambling operator evoke.
Under the renewed agreement, evoke brands including William Hill will continue to utilise BetMakers’ RaceOdds solution across key racing markets, including automated racing pricing, trading and risk management functions across thoroughbred, harness and greyhound racing.
BetMakers chief operating officer Martin Tripp said the extension “highlighted the strength of the long-standing relationship between the two businesses.”
“evoke brands; William Hill and 888 are globally recognised wagering brands and we are proud to continue supporting their racing product through our RaceOdds technology,” he said. “This extension reflects the confidence the team at evoke has in our racing technology and ability to support enterprise-scale operators across multiple jurisdictions.”
evoke director of racing Mark Howarth said that BetMakers continues to play an important role in the group’s racing strategy.
“BetMakers has been a strong and trusted partner to our business for a number of years,” said Howarth. “The RaceOdds product continues to deliver the flexibility, automation and scale required to support our racing operations across multiple territories. We are pleased to extend the partnership and continue working closely with the BetMakers team moving forward.”
Shares in evoke plc (LSE:EVOK) were trading 1.49 per cent lower at 46.30 pence per share in London Friday morning, while share in BetMakers Technology Group Ltd (ASX:BET) closed 3.03 per cent lower at A$0.16 per share in Sydney.