New sponsorship deal continues Soft2Bet’s investment in sports through its Canadian sportsbook and online casino brand
Soft2Bet’s ToonieBet brand has been unveiled as the exclusive iGaming partner of Canadian Football League club Hamilton Tiger-Cats.
The multi-year deal includes naming rights for the club level at Hamilton Stadium in Ontario and two dedicated activation spaces at the stadium, giving fans new ways to engage with ToonieBet throughout the season.
Beyond the stadium, ToonieBet and the Tiger-Cats will roll out contests and other fan initiatives across digital channels.
“We are excited o welcome Tooniebet to the Hamilton Tiger-Cat Family,” said Kyle Lohnes, vice president of partnership and retail at Hamilton Sports Group. “They are focused on delivering engaging, fan-first experience, and together we looked forward to delivering unforgettable moments at Hamilton Stadium and across our digital platforms.”
Daniel Madmon, head of Tooniebet Canada, added: “Partnering with the Hamilton Tiger-Cats is an exciting moment for ToonieBet as we continue to grow our presence in Ontario through experiences that feel relevant, entertaining and close to sports fans across the province.
“This agreement gives us the opportunity to be part of the game day experience in a meaningful way, from the club level and stadium activations to broadcast and digital moments that help us connect with supporters throughout the season.”