Partnership marks first regional sponsorship deal for the Bundesliga in the United States
Polymarket has secured a deal to become the official prediction market partner of Germany’s Bundesliga in the United States.
Beginning with the 2026-27 season which kicks off in August, Polymarket users will be able to trade event contracts on a host of Bundesliga match outcomes.
Polymarket will also gain the exclusive right to use Bundesliga and collective club intellectual property in a listed prediction market format.
Sportradar, the Bundesliga’s official sports wagering, streaming and data partner, retains exclusive rights to distribute official league data, with any provision of such data to Polymarket subject to a separate commercial agreement.
The agreement was facilitated by Relevent, the Bundesliga’s commercial partner in the US.
“Partnerships like this one are a testament to our long-term collaboration with Relevent to grow German soccer in the region, as we continue to showcase Football as it’s meant to be in the Americas,” said Robin Austermann, Bundesliga Americas executive vice president.
Polymarket president of sports business development, Ari Borod, added: “The Bundesliga is home to some of the most exciting players in world football, and its US audience reflects that. An official partnership with the Bundesliga equips Polymarket to serve that audience with the credibility the league deserves.”