Exclusive deal will see Brightstar develop new omnichannel lottery games based on the popular franchise
Brightstar Lottery has signed a new five-year deal for the exclusive licensing rights to American supernatural comedy film franchise, Ghostbusters.
The extension enables the lottery provider to continue developing and distributing Ghostbusters-themed omnichannel lottery games globally.
“Ghostbusters is an iconic global franchise with lasting popularity, and Brightstar has been instrumental in helping us connect with both lifelong fans and new audiences,” said Stacey Kerr, Sony Pictures Entertainment senior vice president of global licensing. “We look forward to continuing to collaborate on dynamic, high-quality lottery experiences that resonate with players worldwide.”
Brightstar senior vice president of global instant ticket services Matthew Whalen commented: “Brightstar has been a proud licensee of Sony Pictures’ Ghostbusters since 2015, and we’re excited to continue bringing this fan-favorite franchise to life for players in new and engaging ways. To date, this collaboration has launched more than 25 games with over 20 lotteries globally.
“The variety of games includes traditional instant tickets with high-definition symbols, Brightstar’s patented Infinity Instants lottery tickets, Fast Play games, and an exclusive eInstant game. With this contract extension, we’re focused on expanding the Ghostbusters franchise through new, immersive omnichannel experiences that push the boundaries of fan engagement.”
Shares in Brightstar Lottery plc (NYSE:BRSL) closed 3.92 per cent higher at $11.14 per share in New York Wednesday.