The first game in the franchise goes live in New Jersey, Michigan, Pennsylvania and West Virginia
BetMGM is bringing the hit TV series ‘The Traitors’ to its online casino brands through an exclusive IP rights partnership.
The agreement with All3Media International, a division of Banijay Entertainment, gives BetMGM the exclusive right to develop ‘The Traitors’-themed online casino games, encompassing slots, tables games and non-traditional casino games.
The first title in the series is ‘The Traitors Faithful Riches’, which will be available at BetMGM Casino in New Jersey, Michigan, Pennsylvania and West Virginia, and at Borgata Online in New Jersey and Pennsylvania.
‘The Traitors Faithful Riches’, developed for BetMGM by Games Global, invites players into a world of secret alliances, hidden rewards and jackpots, and features 1,024 ways to win across a 5×4 reel layout.
BetMGM said the launch of the new franchise builds on its strategy of offering players exclusive entertainment-driven content featuring recognizable brands.
“The Traitors has captivated millions with its blend of suspense and strategy,” said Oliver Bartlett, senior vice president of gaming at BetMGM. “Those qualities create a compelling foundation for an online slot, allowing fans to engage with the franchise in a new way while capturing the intrigue and drama that made the show a cultural phenomenon. Television and movie IP is a key pillar of our content strategy, and our partnership with All3Media International gives us an opportunity to build a lasting iGaming franchise.”