New partnership between Rotterdam club and Nederlandse Loterij continues a collaboration that stretches back to the 1990s
Nederlandse Loterij has agreed a new deal with Dutch Eredivisie club Feyenoord, which will see Eurojackpot become a premium partner for the next four seasons.
The deal marks a renewed partnership between the Rotterdam-based club and the Dutch National Lottery operator, continuing a collaboration that stretches back several decades.
Running through 2030, the Eurojackpot logo will appear on the sleeves of the home and away jerseys of both the Feyenoord men’s and women’s first teams.
“We are very proud to have concluded a multi-year agreement with Eurojackpot,” said Ruud van der Knaap, commercial director at Feyenoord. “For us, a partnership is not just about visibility; it is about mutual commitment and building a long-term relationship.
“In Eurojackpot, we have found a strong, forward-looking partner. We view Eurojackpot’s explicit commitment to both men’s and women’s football as a significant asset. Partners who embrace and support the club in all its facets are of great value to us.”
Nederlandse Loterij managing director of lotteries Michael Kastelijns added: “The bond between Feyenoord and Nederlandse Loterij dates back to the 1990s. It is therefore wonderful that we can collaborate once again.
“With Eurojackpot partnering with one of the Netherlands’ most iconic football clubs, we demonstrate what Nederlandse Loterij and our games stand for: supporting Dutch sports and football. And together with the club, we are bringing ‘Het Legioen’ even closer to Feyenoord.”
In addition to its partnership with Feyenoord, Eurojackpot is the title sponsor of the KNVB Cup and the Women’s Eredivisie, and a partner of four other Eredivisie clubs.