Multi-year agreement sees Betway’s logo feature on the training kits of Manchester United’s men’s and women’s teams
Super Group’s Betway brand has signed its biggest sponsorship deal to date with a new multi-year partnership with English Premier League giants Manchester United.
Beginning with the upcoming 2026/27 season, the agreement sees Betway become the club’s official principal partner and exclusive global betting partner, with its logo to feature on the training kits of Manchester United’s men’s and women’s teams.
The brand will also feature prominently on matchdays at Old Trafford and the Progress with Unity Stadium.
Additionally, supporters will have more opportunities to connect with the club through exclusive competitions and once-in-a-lifetime experiences.
“We are delighted to welcome Betway as official principal partner,” said Manchester United chief business officer Marc Armstrong. “The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.
“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.”
Super Group CEO Neal Menashe commented: “We are thrilled that our Betway brand will be the official principal partner and exclusive global betting partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.
“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”
The partnership with Manchester United is Betway’s biggest sponsorship investment to date across a portfolio which includes top-flight football, F1, international rugby union, cricket, basketball and tennis.