Multi-year partnership sees MrQ also become official UK online casino partner of the club
English Premier League club AFC Bournemouth has unveiled MrQ Casino as its new sleeve sponsor and official online casino partner for the United Kingdom.
The agreement covers the next three seasons and both the men’s first team and AFC Bournemouth Women.
The MrQ logo will appear on the sleeve of the men’s first-team shirt and on adult retail shirts.
“We’re delighted to be celebrating the partnership with Mr Q and kicking it off with a very special activation on Bournemouth Beach,” said AFC Bournemouth president of business operations Jim Frevola. “The creativity of it says a lot about how our partnership will work and it’s going to be great to see how supporters and visitors enjoy it on the seafront. I’d like to thank everyone involved and I’m looking forward to working with MrQ going forward.”
AFC Bournemouth commercial director Rob Mitchell commented: “Much like AFC Bournemouth, MrQ is a challenger brand that has grown dramatically over the last few years. They have a strong focus on standing out in a crowded market and we can’t wait to deliver unique campaigns, based on their ‘love to hate’ messaging.
“This partnership will create many exciting opportunities for our fans over the next three seasons, and we’re looking forward to working closely with the MrQ team across both the men’s and women’s game.”
Adam Ryan, chief commercial & marketing officer at MrQ added: “Why Bournemouth? Because they’re brave. They back themselves against clubs with far deeper pockets and keep proving David beats Goliath. They’re the same instincts we’ve built MrQ on: honest risk-taking trumps safe and forgettable. And a European tour doesn’t hurt either!”