Lee will be responsible for driving Digitain’s regional growth strategy and previously spent more than 11 years at Sportradar as a sales director for Asia
Sportsbook and gaming solutions provider Digitain has strengthened its leadership team with the appointment of Terry Lee as head of Asia region.
In his new role, Lee will lead regional growth initiatives, strengthen strategic partnerships, and support the company’s continued expansion across key Asian markets.
He brings over 15 years of experience in the iGaming industry, most recently serving as deputy head of sales for esports betting provider Oddin.gg.
Prior to that, Lee spent more than eleven years at Sportradar as sales director for betting in Asia.
“We are delighted to welcome Terry to Digitain,” said chief sales officer Ani Mkrtchyan. “His extensive industry experience, deep understanding of regulated Asian markets, and proven ability to build strong commercial relationships make him an excellent addition to our leadership team.
“Asia remains a strategic growth region for Digitain, and Terry’s expertise will play a key role in supporting our expansion plans and delivering continued success for our partners.”
Commenting on his new role, Lee said: “I am honoured to join Digitain as head of Asia Region at such an important stage of the company’s global expansion. Digitain stands out as a company that truly understands the importance of adaptability, localization, and strong partner relationships. Its comprehensive product ecosystem, combined with a clear commitment to innovation and operational excellence, will bring sustainable growth to partners at any stage of development in the region.
“In my new role, my focus will be on establishing Digitain as a major presence within key regulated markets, building long-term and strategic partnerships that truly add value, and identifying new opportunities that align with local market requirements. I look forward to working closely with our partners and internal teams to accelerate growth, enhance our ability to make a significant commercial impact, and contribute to Digitain’s continued success in the region.”