Addition of FIRST.bet as a sportsbook technology partner expands Pragmatic Solutions’ platform ecosystem
FIRST.bet has integrated its sportsbook technology into Pragmatic Solutions’ player account management (PAM) platform.
The integration makes FIRST.bet available to operators through the Pragmatic Solutions platform ecosystem, providing access to a full sportsbook engine, trading stack, risk management and managed services.
“This is a major step for FIRST.bet,” said founder and CEO Tom Light. “Operators don’t need another basic sportsbook connection – they need real trading depth, product innovation and managed execution that moves the business.
“That’s exactly where we focus: a sportsbook engineered to perform, run by a team that owns the result. Being available through Pragmatic Solutions puts that in front of operators who are serious about competing in sports.”
Pragmatic Solutions CEO Ashley Lang commented: “Sportsbook remains a core component of the product offering for many operators, particularly in regulated markets where flexibility, compliance, and speed to market are important.
“FIRST.bet brings a strong sportsbook product to our platform ecosystem, giving operators access to a modular product with proven in-play and player engagement capabilities.”