Iconic entertainment brand brings full sportsbook and casino offering to Canada’s largest regulated iGaming market
Hard Rock Digital has launched its Hard Rock Bet brand in Ontario, marking the brand’s debut outside the United States.
Hard Rock’s mobile sportsbook and online casino are now available to players across the province, drawing on the legacy of Hard Rock Hotel & Casino Ottawa, which has established itself as a leading casino in Ontario.
Ontario players will have access to exclusive Legendary Reward Drops at launch, as well as online Unity Points, which can be redeemed in the Hard Rock Bet Reward Store.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US,” said Marlon Goldstein, executive managing director & CEO of Hard Rock Digital. “We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players.”
Hard Rock Hotel & Casino Ottawa president Christine Crump commented: “Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space.
“The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time.”
The launch will also be supported by connections to Toronto’s music scene, including a collaboration with Canadian artist Choclair, who remastered a celebrated 20-year-old track, Let’s Ride, to celebrate Hard Rock Bet’s arrival in Ontario.