Bloor will play a key role in expanding the supplier’s flagship Playbook Football game to new operator partners
Playbook Fusion has appointed former Aristocrat Interactive executive Ashley Bloor as vice president of commercial.
Bloor has extensive commercial experience in the iGaming industry and joins Playbook from Aristocrat Interactive, where she served as director of partnerships for more than three years.
Prior to that, she worked at the likes of EveryMatrix, Gaming Innovation Group, William Hill (now part of evoke) and Gala Coral (now part of Entain).
“As we continue to scale Playbook Fusion, bringing in experienced commercial leaders is essential,” said Playbook chief executive Steve Rogers. “Ashley has an outstanding track record of building strong partnerships and understands exactly what operators are looking for. We’re delighted to welcome her to the team and look forward to the impact she’ll have as we enter our next phase of growth.”
Commenting on her appointment, Bloor said: “The opportunity to join a team that’s redefining sports gaming, with a product already proving its value across multiple regulated markets with tier 1 operators, is incredibly exciting. I’m looking forward to working with our operators and partners and helping accelerate the next stage of Playbook Fusion’s growth.”
Playbook Football has recently gone live with operators including Novibet, BetMGM and LeoVegas in the United Kingdom, Betfair in Brazil, and bet365 in Buenos Aires Province.