Fanatic says launch marks the next phase of its strategy to build a connected ecosystem around the fan
Fanatics Betting and Gaming has launched its new Fanatics Sports & Casino app in the United States, giving players access to sports betting, casino games and prediction markets through a single app.
The new app went live on Wednesday across the US, although specific functionality will be tailored to the regulations of each customers’ jurisdiction.
This will see Fanatics’ prediction markets offering made available in 22 states and four territories, while sports betting will be available in 23 states and Washington D.C. iGaming will be available to players in New Jersey, Pennsylvania, Michigan & West Virginia.
The new app is integrated with the Fanatics ONE loyalty program and gives players FanCash rewards on every bet, trade and play. FanCash can be redeemed for sports apparel and collectibles.
“Sports fans have been asking for a better gaming experience, and this is it,” said Matt King, CEO of Fanatics Betting and Gaming. “Fanatics Sports & Casino gives fans across America one app where the experience travels with them, from betting the game, to trading on its biggest moments, to playing casino games. And because it’s Fanatics, every one of those bets, trades or plays earns FanCash; we can uniquely connect what fans play to what fans love in one ecosystem.”