Maxxi Labs aims to provide a broad range of games through a single integration
Maxxi Labs has debuted its new iGaming studio collective, which gives operators access to games from multiple studios via a single integration.
Six studios are currently included in the collective – Bad Company, Fortune One, Gacha, Red Papaya, Slotty and Ventura Studio – with more expected to be announced.
Maxxi Labs says that each studio retains its own creative identity, visual language, mechanics and maths models, fuelling six to eight bold new releases every month spanning crypto-native and streamer-first content, classic casino formats and casual games.
“The point of Maxxi Labs is not to make a group of studios look or sound the same. Quite the opposite. We want each studio to have the freedom to push its own ideas, take creative risks and develop its own following around what it does best,” said a spokesperson for Maxxi Labs.
“Players have more content competing for their attention than ever, so being technically good is not enough. A game has to give them something to notice, remember, watch or talk about. Whether a studio is creating for crypto-native communities, streamers or a much broader casino audience, the ambition is the same: make something distinctive and give operators content that does not disappear into the lobby.”
Included in the first wave of game releases is Bad Company’s Mad Ducks, a high-volatility crypto-native slot, as well as AviaX, a new crash title which offers the chance to win up to 10,000x.