Agreement marks an important step in strengthening BETER’s global position
BETER has entered into a partnership to integrate its esports and sports products with OpenBet’s sports betting platform.
BETER’s exclusive ESportsBattle tournaments and Setka Cup table tennis series will be integrated into the OpenBet Trading System platform, which brings together content from a broad ecosystem of specialist suppliers.
“We are delighted to partner with OpenBet, one of the most respected and established names in the industry,” said BETER chief executive Gal Ehrlich. “We are truly excited to be working with such a high-calibre partner.
“Through this partnership, OpenBet clients worldwide can now access our exclusive fast-paced content, which is proven to engage players and deliver strong value for operators. This is another important step in strengthening BETER’s global position, and we look forward to a successful long-term collaboration with OpenBet.”
OpenBet chief services officer Glen Saville added: “OpenBet’s Trading System gives leading operators access to the best content in the market without the integration overhead. BETER’s exclusive fast-paced esports and sports products are exactly the kind of high-quality, differentiated supplier our customers want, and this integration supports our focus on delivering exciting, memorable, and safe betting experiences to players worldwide.
“We look forward to working closely with the BETER team and making this content available to our customers, further elevating our provision of world-class content to operators around the world.”
BETER’s esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio features the Setka Cup table tennis series and the BSKT Cup basketball league.