Appointment of new CEO comes as the company enters its next phase of international growth and innovation
Player activation and reactivation specialist Enteractive has appointed Stephen Parry as group CEO to lead its next phase of growth.
Parry brings extensive leadership experience in the global betting and gaming sectors, having held senior roles at the likes of Flutter Entertainment, William Hill, Superbet, and most recently at FDJ United (Kindred Group).
Parry succeeds co-founder Mikael Hansson, who transitions to the role of executive chairman, remaining closely involved with Enteractive and supporting Parry and the wider leadership team on the company’s long-term strategic direction.
“Enteractive is entering an exciting new chapter, building on the human-first approach that has always defined us while expanding into new markets, products and technologies,” said Hansson. “Stephen brings the industry experience, international perspective and leadership to help us realise that ambition, and I’m incredibly excited to welcome him to lead Enteractive through its next phase of growth.”
Commenting on his appointment, Parry said: “Enteractive has built a genuinely distinctive proposition, combining deep operational expertise and technology with the power of real human interaction to deliver measurable value for operators around the world.
“I’m excited to build on those strengths alongside our people, customers and partners, drawing on my long-standing relationships across the industry to help more operators strengthen player retention and to unlock the significant opportunities ahead.”
Since its foundation in Malta in 2008, Enteractive has grown into an international organisation of approximately 250 colleagues, supporting more than 100 brands across 50 markets.