Three esports odds providers integrated with Sportradar’s unified odds feed

Sportradar is broadening its esports betting offering through new integrations with three leading esports odds providers.

The company is expanding its proprietary Unified Odds Feed with esports betting content from DATA.BET, Esportsbull and GRID, enabling operators to select their preferred odds provider on a title-by-title basis, subject to availability and applicable commercial terms.

Available content at launch includes Counter-Strike 2, Dota 2 and League of Legends, with VALORANT, Mobile Legends: Bang Bang and additional content and new markets planned for future release.

In addition to odds, Sportradar’s esports portfolio includes products such as Match Tracker and Audio-Visual solutions, enabling operators to create more engaging experiences for their customers.

“Esports’ fully digital nature creates an expectation for fast, deep live betting experiences,” said Sportradar senior vice president of innovation Roman Garin. “The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title.

“By bringing them together through our Unified Odds Feed, we’re giving operators greater choice and flexibility through a single integration, and we’ll continue adding providers and titles as the market evolves.”

DATA.BET head of sales Otto Bonning commented: “Becoming a supplier for Sportradar’s esports offering reflects the trust that the industry’s biggest players place in our content and products. We’re confident in our coverage depth, speed, and trading expertise. This deal also opens a new route for our content, from Tier-1 majors to lower-tier tournaments running around the clock, to reach users around the world.”

GRID CEO and co-founder Moritz Maurer added: “Our vision is to unlock the potential of data in esports. Over the past eight years, we have worked together with our partners to create a solid foundation with integrity at its core, where we leverage the digital nature of the sport in alignment with rights holders. The partnership with Sportradar marks a huge step toward establishing a standard in the industry.”

Shares in Sportradar Group AG (NASDAQ:SRAD) closed 2.34 per cent lower at $12.91 per share in New York Thursday.