The big question following GVC’s successful romancing of Ladbrokes Coral is what now for William Hill? And the Stars Group? And Paddy Power Betfair? And 888?
GVC Holdings never ceases to amaze. It might just be doing the same old thing over and over, but it is doing it spectacularly.
The latest evidence is the company’s final quarterly update of 2017, which reported a 21 per cent rise in net gaming revenue to €279.5m, a new quarterly record and the highest achieved by the company since the acquisition of bwin.party in February 2016.
However, it is not really the financial results that continue to astound but the M&A juggernaut, which rolls on and is just about to consume Ladbrokes Coral. Just two years ago, the idea of an online-only operator acquiring one of the UK’s biggest bookmakers would have been astonishing.