In his first interview since being appointed Betsson CEO, Magnus Silfverberg tells Gaming Intelligence that the company’s future lies in B2B
Often new CEOs are appointed after the last one has failed. That is far from the case at Betsson where Magnus Silfverberg takes over from Pontus Lindwall after the latter has overseen a period where “profitability has become our trademark”, as Silfverberg puts it.
Silfverberg takes the reins on July 1st and while he inherits a company in good health, it is also a company in flux. It will be up to Silfverberg to complete the transition from operator to B2B service provider.