NOVOMATIC subsidiary Greentube has entered into a strategic marketing agreement which will see the company work directly with Foxwoods Interactive to market its social casino marketing platform to more than 1,600 gaming establishments throughout the US.

Foxwoods Interactive is the iGaming arm of the Mashantucket Pequot Tribal Nation and owner of the Foxwoods Resort Casino, the Connecticut-based property which has already selected Greentube as its exclusive social casino provider.

The agreement designates Foxwoods Interactive as a seller of Greentube Pro, the turnkey social casino marketing platform from Greentube, with the companies working together to market the platform to more than 1,600 gaming establishments across the US.

"This relationship is the first step in what is sure to become a deeper collaboration with Foxwoods Interactive," said Greentube CEO Thomas Graf. "Our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation is the key to further market development within the United States."

Rodney Butler, chairman of the Mashantucket Pequot Tribal Nation, said that the venture between Foxwoods Interactive and Greentube is the latest in a series of strategic relationships that have furthered Foxwoods as one of the industry leaders across all gaming verticals.

"We are thrilled to be able to assist other casinos penetrate the social gaming market without having the expense of building infrastructure, therefore enabling success at a much faster rate,” he said.


GIQ Magazine Digital Edition