Vermantia will migrate its retail content management onto Lottomatica’s retail broadcast services and point of sale technology for its estate of more than 1,000 betting shops and kiosks across Italy.

The deal will also see Lottomatica gain access to Vermantia’s content portfolio, including live sports and virtual games services, through its CONNECT solution.

This will see Vermantia broadcast and operate three bespoke gaming channels for Lottomatica’s retail network; a live sports channel, featuring more than 6,000 live sports events per year with real-time data and statistics supplied by Perform Group, alongside two virtual sports channels via the supplier’s partnership with Inspired Gaming.

The initial phase, as well as any future channels to be rolled out, will be delivered to Lottomatica’s retail network via Vermantia’s fourth-generation decoder technology and its satellite encryption and delivery solution.

Lottomatica will be offered both innovative gaming content, as well as a scalable and flexible content distribution solution, guaranteeing the delivery of high quality products to players, Vermantia said.

“We are absolutely delighted that Lottomatica has chosen Vermantia to create and implement this solution for its retail estate and that we have the opportunity to work with IGT, the world's leading end-to-end gaming company,” Vermantia chief executive Filippos Antonopoulos said.

“Lottomatica has a leading position in the Italian market, and this agreement demonstrates the appeal and benefits that Vermantia’s gaming content and retail solutions deliver to the market. We look forward to a long and successful partnership with Lottomatica and further driving the operation and consumption of immersive content.”

Lottomatica chief executive Ludovico Calvi said he was delighted at the prospect of working with Vermantia to provide customers with an engaging and entertaining gaming experience.

“This partnership will not only support Lottomatica’s objective of growing its Retail Live Betting service but will also set the foundations for the creation of a new and innovative concept of retail betting proposition,” Calvi explained.