New deal extends long-standing partnership with Irish National Lottery operator
Bally’s Intralot has signed a multi-year contract extension with FDJ United to support Premier Lotteries Ireland (PLI) in its continued operation of the Irish National Lottery.
The new seven-year deal runs until PLI’s exclusive 20-year license expires in November 2034, extending a long-standing partnership that began in 2014.
The agreement will see Bally’s Intralot modernise the lottery’s retail technology and digital ecosystem by deploying its LotosX Omni solution and PlayerX player account management (PAM) platform.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014,” said Cian Murphy, chief executive of PLI. “As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland.”
Bally’s Intralot CEO Robeson Reeves commented: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration.
“We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
Shares in Bally’s Intralot SA (ATH:BYLOT) were trading 0.64 per cent lower at €1.09 per share in Athens Thursday morning, while shares in PLI parent FDJ United (EPA:FDJU) were down 0.47 per cent at €23.25 per share in Paris.