Tabcorp's Sky Racing World subsidiary will distribute South Korean horse racing content to partners in the US and Europe through a deal with the country's racing authority.
The agreement with the Korea Racing Authority (KRA) allows Sky Racing World to sell coverage from LetsRun-branded racetracks in Seoul and Busan to advance deposit wagering sites (ADW).
The partnership comes into force on August 3rd and will see coverage distributed via a streaming solution provided by Roberts Communications, with a race call in English.
"South Koreans wager over $7 billion annually on horse-racing and the quality of the country's racing is comparable to our core Australian product," Sky Racing World president and chief executive David Haslett explained.
"It therefore serves as an important addition to the international horse-racing content we provide to ADWs."
Korean racing will be simulcast 50 weeks a year, with coverage of races from LetsRun Park Busan-Gyeongnam on Thursday and Saturday nights, and LetsRun Park Seoul on Friday and Saturday nights.
Seong Won Jeon, marketing director at the Korea Racing Authority, commented: "The KRA has been operating thoroughbred horse-racing in Korea for nearly 100 years. With its rich field size and easy-to-learn form, more than 1,000 races are simulcast annually in countries like Australia, Singapore and Malaysia.
"With this partnership with Sky Racing World, we hope race fans in the Americas will see and feel the excitement and the thrill that Korean racing has to offer."