Boston-based daily fantasy sports (DFS) operator DraftKings has launched its platform in Australia for the first time.
Following licence approval by the Northern Territory Racing Commission in April, Australia becomes the company’s eighth international market and the first outside North America and Europe.
The company expects that its football product will be particularly popular, given Australia’s participation in this summer's FIFA World Cup.
“DraftKings’ DFS product takes sports fans’ game experience to another level, keeping them more engaged with their favourite athletes, teams and codes,” said DraftKings chief international officer Jeffrey Haas. “Australia is home to some of the most passionate sports fans in the world and that’s a key reason why DraftKings decided to open there.
“We’re confident Australians will enjoy the exciting and innovative competition formats we have available across ten international sports, and their ability to compete against other people, both local and international.”