London-listed operator 888 has commenced the phased roll-out of its next-generation poker platform, Poker 8, to all new customers across the network.

The development of Poker 8 follows extensive ongoing research and feedback from customers, with the first phase of the roll-out involving upgrades to the 888poker tables for all new desktop players, with enhanced graphics, a cleaner design and improved functionality.

For multi-table players, the first phase brings a more user-friendly layout and easier transitioning between tables.

Further upgrades to the new poker platform are planned as part of the Poker 8 roll out, with improved graphics and enhancements to the lobby and mobile platform. The roll-out of the upgraded Poker8 tables across all 888poker domains is expected over the coming months.

“We’re thrilled with the initial roll-out of our Poker 8 platform which includes a number of exciting and innovative new features to make the 888poker experience even more enjoyable,” said888 Holdings senior vice president of B2C Guy Cohen.

“Over the coming months, all players will benefit from additional upgrades and improvements to our next generation poker platform and we’ll be taking on board customer feedback about the new features. Once the roll-out is complete, we believe our best-in-class platform will offer the most entertaining and engaging experience on the market.”

Shares in 888 Holdings plc (LSE:888) were trading up marginally by 0.36 per cent at 166.50 pence per share in London Thursday morning.