Five-year agreement brings top-performing digital content to players across Kentucky
The Kentucky Lottery has expanded its digital offering with new eInstant games from Aristocrat Interactive’s in-house studio, NeoGames.
Under a new five-year agreement, Aristocrat will roll out a selection of player-favourite eInstant games through an integration with the lottery’s systems provider, Brightstar Lottery.
The first title to go live is The Lamp, which has already proven popular with players across the United States.
“Our focus is simple: deliver games players love and drive sustainable growth for lotteries,” said Chris Shaban, Aristocrat Interactive iLottery managing director. “Kentucky is an important market, and bringing NeoGames Studio content to their players marks a meaningful step in its digital expansion. We’re proud to know our high-performing content will support the Kentucky Lottery’s mission of funding education.”
Kentucky Lottery president & CEO Maggie Garrison added: “This expansion represents an exciting opportunity to bring more of the games and experiences our players enjoy to the Kentucky Lottery’s digital platform.
“By adding NeoGames Studio’s well-established content, we are enhancing the player experience, broadening our online offerings and continuing to generate critical funding that helps support education throughout the Commonwealth.”
Shares in Aristocrat Interactive parent Aristocrat Leisure Ltd (ASX:ALL) closed 0.86 per cent higher at A$63.30 per share in Sydney Tuesday.