Sweden’s AB Trav och Galopp (ATG) has become the latest sports betting operator to join the International Betting Integrity Association (IBIA).
The move follows the launch of sports betting by ATG at the start of the year when Sweden liberalised its gambling market, enabling the operator to expand beyond its core horse race betting offering.
ATG joins a roster of almost 50 international sports betting operators who are members of the IBIA, the integrity association formerly known as ESSA.
“I am delighted to welcome one of the leading brands from the newly opened Swedish market to the association,” said Khalid Ali, secretary general of the International Betting Integrity Association. “ATG joins other responsible and committed sports betting operators intent on working collectively to protect their businesses from corruption.”
Magnus Lunner, chief security and quality officer at ATG, commented: “Protecting our product, consumers and sporting events from betting-related corruption is a foremost business consideration for ATG.
“Joining the International Betting Integrity Association, a globally recognised body and leader in its field, is a natural extension of that core aim. ATG is committed to upholding the highest values of integrity and to working with our partners in the association to ensure the safest possible betting environment.”