Business News

Stockholm-listed B2B fantasy sports provider Scout Gaming Group has launched a new player odds sportsbook on its consumer-facing site.

The player odds sportsbook allows users to bet on the outcome of a player duel based on their collection of fantasy points during the game, as well as over or under a certain level of fantasy points.

“Our in-house developed player odds sportsbook opens the ability to bet on different fantasy points related outcomes,” explained Scout Gaming chief product officer Andreas Sundal. “In essence this is a true player focused experience where you both can bet on the winner in a versus duel as well as over or under.

“We wanted to capture the possibility to play on an individual player’s overall performance during the game as a complement to the traditional sportsbook offer within the operators.”

Scout Gaming has also introduced its new Betflex tool on, which focuses on cross-selling to and from traditional match odds, the player odds sportsbook, and daily fantasy sports.

“Betflex is Scout Gaming’s internally developed cross-selling tool, with the ambition to closely relate the operators sport offerings,” said Sundal. “By selecting outcomes in a specific tournament, single game or event, the player provides datapoints about their predictions. These datapoints are used by Betflex to provide the player with other closely related bets and tournaments.”

Sundal added that Scout Gaming is working intensively with player related games, where the company combines and uses its in-house stats and pricing for both traditional wagering related games and pool betting.

“Betflex is our tool for connecting the related games to each other and provide the user with tailor suited bets based on his selections and predictions,” he continued. “Clients will be able to use the tool for a multiple of cross-selling opportunities both within our own product offering as well as other connected suppliers.”

Shares in Scout Gaming Group AB (STO:SCOUT) were trading at SEK13.75 per share in Stockholm Monday monday, having set a new 52-week low of SEK13.15 per share on Friday.